Good communication begins with understanding the people with whom you’re communicating. The goal of church marketing isn’t selling. It’s building relationships. We of all people in the church should know this.
She asked, the leadership of my church is not clear on the purpose of a creative element in worship. Does it serve the sermon? Prepare people for the sermon? Is it just something “special” to keep things interesting? What is it for?
Ever wondered what a church creative director does? I am the Creative and Communications Director at St Andrew, a large in the Dallas area. Often, people ask what I do. Creative leadership is one of the most important things a church can have. Here’s a typical day.
Something going wrong? You have two options – lead up or complain down. But, you say, you don’t know my boss! And, perhaps it’s as tough as you say. But before you gave up, consider two moments in the Scriptures when someone had an option to lead up or complain down.
If you are trying to create a specific future – a growing company, a healthy church, a community of people – then you assuredly face opposition. In their book Illuminate, Nancy Duarte and Patti Sanche outline why this is and how story can you help move forward.
People in creative work settings need advocacy and leadership to protect them and free them to flourish. Here is my pledge to all creative team members in my care. This is what I strive to do for you. And what I want you to do in return.
It’s amazing how easily we lose track of the main thing. Branding is all about recognizing your distinctive element of grandeur, beauty or interest, and building around that. Like the people who built the Chicago World’s Fair learned.