The Myth of the Blinding Flash

Len WilsonCreativityLeave a Comment

Edison’s Invention Factory started out employing a few assistants and grew to 200 at its peak.

Eureka moments don’t happen to the madcap lone genius in his studio. The myth of the blinding flash isn’t helpful because it persuades us to not do the daily work. The way to overcome this myth is through Input. Make daily exposure to new ideas part of your creative routine. Your mind cannot sift and recombine ideas—a process known as “Incubation”—if you don’t first put in the hard work of giving it new material to work with.

8 Brilliant Insights About Story From Robert McKee

Len WilsonStoryLeave a Comment


Story isn’t a flight from reality but a vehicle that carries us on our search for reality. That’s just one of eight truths from chapter 1 of Story, by Robert McKee. No other book about story should take precedence over this bible of narrative. The credentials that trail it around, while impressive, don’t begin to do justice to its inspiration.

The Myth of the Right Brained Thinker

Len WilsonCreativity, Leadership, Strategic ThinkingLeave a Comment

The myth of the right brained thinker isn’t helpful because it suggests that we’re either hard wired for creativity or we’re not, and also because it suggests that the only kind of creativity is that which is related to artistic expression. Creativity is just as possible in electrical engineering as it is in songwriting or the culinary arts. Every one of us is capable of creative ideas.

How I Got Rid of the 24 Page Bulletin

Len WilsonChurch, Creativity, Design, Leadership, MarketingLeave a Comment


When I started as Creative and Communication Director at Peachtree, the church was producing 24-page bulletins in weekly worship. How could I get rid of this old albatross? The problem was, I couldn’t kill it right away, because the congregation was dependent: it was the main way the church communicated. If I killed it, people would have no way of knowing what was going on. So here’s what I did.