It’s amazing how easily we lose track of the main thing. Branding is all about recognizing your distinctive element of grandeur, beauty or interest, and building around that. Like the people who built the Chicago World’s Fair learned.
When you’ve got a good idea, and you’re using it and it’s developing, the temptation is to hold on to it until you can get it completely sorted out and organized for consumption. This is another form of self-glory, one of the lies that steals creativity, because it’s a self-protection mechanism that convinces you about your own hero status. It’s better to publish than to publish perfectly.