How to Get People to Care About Your Good Content

concept iceberg

All good content needs a strong concept. Good concepts spin off dozens of themes. They’re also necessary to get people to care about your good content. And if people don’t care, why do you do it?

Stay Geeky

Cape Town, South Africa

“Geek” used to be a derogatory term. Now it’s a synonym for super-fan.

Small Innovations are Neat, but Big I Creates Real Growth

There’s a spectrum of innovation that happens when we think creatively about our problems. Most of us aim for small innovations all the time. A better process for retaining guests. A more efficient way to track paper costs. A social media strategy that results in higher engagement. And so on. But while we spend most of our energy on Small I, it’s Big I that creates real growth. Further, Small I rarely leads to Big I. Big I is something else entirely.Further, Small I rarely leads to Big I. Big I is something else entirely.

C.S. Lewis and the Role of Imagination in Making Meaning

C.S. Lewis helped the Christian community rediscover Christian imagination, and that imagination isn’t in conflict with reason. If the imagination leads us in an irrational direction to an ultimately irrational area, it is a failure of the imagination as well as a failure of reason.

17 Ways to Share Your Content and Communicate Better (Part 2 of 2)

As you think about the ways you communicate with your networks, ask yourself this basic question: Does what you are communicating add value to others’ lives? Some of the most valuable kinds of communication are not teasers, but actual content itself. Here are 17 types of content – text, photos, and videos – that you can share with others through social media and other channels, to both help those to whom you speak and at the same time to clarify who you are – your brand.