Five quotes illustrating the leadership philosophy of one of the best leaders in American business today.
“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”
– BusinessWeek, May 25, 1998
“Real artists ship.”
– An old saying at Apple Computer, attributed to Steve Jobs.
“People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
– The Guts of a New Machine, November 30, 2003
“I know you have a thousand ideas for all the cool features iTunes could have. So do we. But we don’t want a thousand features. That would be ugly. Innovation is not about saying yes to everything. It’s about saying NO to all but the most crucial features.”
– Private iTunes store presentation meeting, June 2003
“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.”
– Fortune, Nov. 9, 1998