Help the Message Make the Journey

In church we’re taught about the power of the Holy Spirit when we share a message. In seminary we’re taught about the importance of theological integrity when we share a message. What we’re not taught, and what we desperately need, is a deeper understanding of the influence of our communication – our language, symbols, and signs – when we share a message.

3 Tips on Making an Important Life Choice

Recently, I faced a life-altering choice between two career options. Here are the three things I did that most heavily influenced my final decision.

The Neurological Reason Why Creativity is So Important to the Church

I am a creative director in ministry because I believe in the essential need for abstract ideas of any kind – including ideas about God – to find root in human experience in order for them to make sense, to take root in our hearts, and to affect change.

Top 25 Fastest Growing Large United Methodist Churches, 2017 Edition

How do churches grow? The best way to know this question may be to look very closely at churches that are growing the best. Learning from other good ideas, or what’s called “Small I” innovation, can help. But in my annual list of the top 25 fastest growing churches, most don’t just practice Small I – they pursue Big I innovation, which is something totally different.

3 Examples How Unique Weekly Art Makes A Sermon More Compelling

Many churches that preach in sermon series create a single brand image for the duration, which is often six-eight weeks. I prefer to give each series a family of unique images, one per week, all related to the core theme. I describe it to people as the weekly work of art. Here are three examples.

Tips to Improve Your Weekly Email Newsletter

When I arrived at St. Andrew, I felt that the weekly email newsletter was not being leveraged to the best of its ability. So we shut it down, then relaunched a new one a few weeks later. Performance of the new design is through the roof. Here’s what we did, why it’s working, and some of the philosophy behind it.

How to Maximize Every Communication Channel in Your Church

How do people send and receive information through your church community? Here’s how to think strategically about the way you communicate.

Small Innovations are Neat, but Big I Creates Real Growth

There’s a spectrum of innovation that happens when we think creatively about our problems. Most of us aim for small innovations all the time. A better process for retaining guests. A more efficient way to track paper costs. A social media strategy that results in higher engagement. And so on. But while we spend most of our energy on Small I, it’s Big I that creates real growth. Further, Small I rarely leads to Big I. Big I is something else entirely.Further, Small I rarely leads to Big I. Big I is something else entirely.

Leadership to unlock team creativity, not destroy it

Most teams tasked with creating something will never be able to overcome the silos that prevent their creativity from spreading across an organization. Here’s why and what to do about it.

The Life Cycle of a Creative Idea And A Technique for Growth

There’s a life cycle to every creative idea. You can plot it, on a grid defined by Time on the X-axis and Awesome on the Y-axis. If you chart your current work on this map, you can learn where to apply your creative energy.

11 Ways to Improve Your Church’s Brand

Here’s a quick punch list of ideas to evaluate and improve your church or organization’s brand.