Help the Message Make the Journey

In church we’re taught about the power of the Holy Spirit when we share a message. In seminary we’re taught about the importance of theological integrity when we share a message. What we’re not taught, and what we desperately need, is a deeper understanding of the influence of our communication – our language, symbols, and signs – when we share a message.

3 Tips on Making an Important Life Choice

Recently, I faced a life-altering choice between two career options. Here are the three things I did that most heavily influenced my final decision.

13 Quotes on the Power of Metaphor to Subtly Shape Belief

James Geary’s I is an Other is an insightful read on why metaphor works in connecting with people, and creating meaning, and how the choice to dismiss metaphor is a risk to our aims to influence others.

The Neurological Reason Why Creativity is So Important to the Church

I am a creative director in ministry because I believe in the essential need for abstract ideas of any kind – including ideas about God – to find root in human experience in order for them to make sense, to take root in our hearts, and to affect change.

The Top 10 Most Helpful Posts of 2016

According to the data, more helpful posts appeared on lenwilson.us than during any previous year. Here are the top most helpful ones. Did you see them all?

5 Rules for Work: What it Takes to Get More Creative

Coming up with creative ideas isn’t magical. It’s a skill to develop. Some people have been working on it for a long time, like TV Producer Shonda Rhimes. Here, she highlights 5 quick tips for creative productivity in the middle of a busy life.

The Creative Process, in a Nutshell

You need creative inspiration. You strain and stress. You Google the competition. You look through old notes. You feverishly pray. None of these methods work all that well. How do you find inspiration? Here’s what I have learned after years of thinking on creativity.

The Best Way to Reclaim Your Creativity Is To Love

Loving as God does and God encourages us to do, with our entire heart, mind, soul and strength, is how we recapture our creativity. The reason love is the key to creativity is because it’s the essential character of God the Creator, from whom all creativity flows.

How to Get People to Care About Your Good Content

All good content needs a strong concept. Good concepts spin off dozens of themes. They’re also necessary to get people to care about your good content. And if people don’t care, why do you do it?

Stay Geeky

“Geek” used to be a derogatory term. Now it’s a synonym for super-fan.

By Dropping the Cow, Has Chick-Fil-A Jumped the Shark?

Chick-FIl-A just announced they’re dropping the agency that made the cows. I hope they didn’t just jump the shark, because the new ads sell a different brand promise.

Small Innovations are Neat, but Big I Creates Real Growth

There’s a spectrum of innovation that happens when we think creatively about our problems. Most of us aim for small innovations all the time. A better process for retaining guests. A more efficient way to track paper costs. A social media strategy that results in higher engagement. And so on. But while we spend most of our energy on Small I, it’s Big I that creates real growth. Further, Small I rarely leads to Big I. Big I is something else entirely.Further, Small I rarely leads to Big I. Big I is something else entirely.