A Brand is What Makes You Burn

A good brand is not calculated. It is simply the ability to clearly communicate what burns inside you. Here’s my definition of a brand, with a stunning example.

Make a Mark on Your Growth Chart This Week

When we become adults, most of us stop making our mark on the wall, and in the world. We adopt a fixed mindset about our identity. But God has a bright future for us, which we discover as we un-learn how to conform to the world and rediscover our innate creativity.

Help the Message Make the Journey

In church we’re taught about the power of the Holy Spirit when we share a message. In seminary we’re taught about the importance of theological integrity when we share a message. What we’re not taught, and what we desperately need, is a deeper understanding of the influence of our communication – our language, symbols, and signs – when we share a message.

The Top 10 Most Helpful Posts of 2016

According to the data, more helpful posts appeared on lenwilson.us than during any previous year. Here are the top most helpful ones. Did you see them all?

5 Rules for Work: What it Takes to Get More Creative

Coming up with creative ideas isn’t magical. It’s a skill to develop. Some people have been working on it for a long time, like TV Producer Shonda Rhimes. Here, she highlights 5 quick tips for creative productivity in the middle of a busy life.

The Creative Process, in a Nutshell

You need creative inspiration. You strain and stress. You Google the competition. You look through old notes. You feverishly pray. None of these methods work all that well. How do you find inspiration? Here’s what I have learned after years of thinking on creativity.

The Best Way to Reclaim Your Creativity Is To Love

Loving as God does and God encourages us to do, with our entire heart, mind, soul and strength, is how we recapture our creativity. The reason love is the key to creativity is because it’s the essential character of God the Creator, from whom all creativity flows.

How to Get People to Care About Your Good Content

All good content needs a strong concept. Good concepts spin off dozens of themes. They’re also necessary to get people to care about your good content. And if people don’t care, why do you do it?