[VIDEO] How to Make Messages That Stick in a Community

Shareability: How to Create Messages That Stick in a Community

Why do some messages get shared in a community, while others seem to disappear the moment they hit the ether? The act of sharing is the true benchmark of a message that sticks – a message that influences others – and sharing happens in a community. Understanding the community is the key to what I call shareability.

Is Technology Part of the Kingdom of God? | Greater Things, Part 3 of 6

If our machines now have knowledge that we’ll never understand, does that make them worthy of our worship? Apparently one robotics engineer thinks so. This introduces a question worth consideration. What are the theological implications of modern technology? In other words, should we have a theology of technology?

What Creative Leadership Looks Like

People in creative work settings need advocacy and leadership to protect them and free them to flourish. Here is my pledge to all creative team members in my care. This is what I strive to do for you. And what I want you to do in return.

4 Reasons We Stop Creating

There are four reasons we stop creating. All four are based on a desire for comfort. In each case, we retreat from the work, and tell ourselves we’ll get to it again. But the reality is we avoid it.

We Often Miss the Most Obvious Part of Our Message

It’s amazing how easily we lose track of the main thing. Branding is all about recognizing your distinctive element of grandeur, beauty or interest, and building around that. Like the people who built the Chicago World’s Fair learned.

Information Alone Isn’t Enough

Some people call this the age of Big Data. We’re swimming in data. But if there’s one thing the information age has taught us, it’s that information alone isn’t enough.

6 Options For When You Grow Up

Here are six messages I hear about what will happen when you grow up. These options are the end game of our creative dreams.

A Brand is What Makes You Burn

A good brand is not calculated. It is simply the ability to clearly communicate what burns inside you. Here’s my definition of a brand, with a stunning example.

Help the Message Make the Journey

In church we’re taught about the power of the Holy Spirit when we share a message. In seminary we’re taught about the importance of theological integrity when we share a message. What we’re not taught, and what we desperately need, is a deeper understanding of the influence of our communication – our language, symbols, and signs – when we share a message.