4 Reasons We Stop Creating

There are four reasons we stop creating. All four are based on a desire for comfort. In each case, we retreat from the work, and tell ourselves we’ll get to it again. But the reality is we avoid it.

We Often Miss the Most Obvious Part of Our Message

It’s amazing how easily we lose track of the main thing. Branding is all about recognizing your distinctive element of grandeur, beauty or interest, and building around that. Like the people who built the Chicago World’s Fair learned.

Information Alone Isn’t Enough

Some people call this the age of Big Data. We’re swimming in data. But if there’s one thing the information age has taught us, it’s that information alone isn’t enough.

6 Options For When You Grow Up

Here are six messages I hear about what will happen when you grow up. These options are the end game of our creative dreams.

A Brand is What Makes You Burn

A good brand is not calculated. It is simply the ability to clearly communicate what burns inside you. Here’s my definition of a brand, with a stunning example.