We Often Miss the Most Obvious Part of Our Message

It’s amazing how easily we lose track of the main thing. Branding is all about recognizing your distinctive element of grandeur, beauty or interest, and building around that. Like the people who built the Chicago World’s Fair learned.

3 Examples How Unique Weekly Art Makes A Sermon More Compelling

Many churches that preach in sermon series create a single brand image for the duration, which is often six-eight weeks. I prefer to give each series a family of unique images, one per week, all related to the core theme. I describe it to people as the weekly work of art. Here are three examples.

A Note About this Blog

As my thoughts have evolved, I have realized that it is helpful to split my posts up into two basic categories: the creative process, and creative arts in ministry. Here is my plan for these two specific audiences.

My 3 Part Plan to Help Church Become More Meaningful for People

This blog exists to live out a life mission statement I’ve followed since I was a young student, frustrated with the esoteric language and symbols of the church. I have dedicated my career to helping the local church improve its ability to tell the story of Jesus. Here is why I do what I do and the core commitments I believe can make a difference.

How To Get Rid of a 24 Page Bulletin

When I started as Creative and Communication Director at Peachtree, the church was producing 24-page bulletins in weekly worship. How could I get rid of this old albatross? The problem was, I couldn’t kill it right away, because the congregation was dependent: it was the main way the church communicated. If I killed it, people would have no way of knowing what was going on. So here’s what I did.