It’s amazing how easily we lose track of the main thing. Branding is all about recognizing your distinctive element of grandeur, beauty or interest, and building around that. Like the people who built the Chicago World’s Fair learned.
This blog exists to live out a life mission statement I’ve followed since I was a young student, frustrated with the esoteric language and symbols of the church. I have dedicated my career to helping the local church improve its ability to tell the story of Jesus. Here is why I do what I do and the core commitments I believe can make a difference.
Creative Works is a blog series devoted to turning creative ideas into complete innovations. Every space tells a story. if you’re not intentional, the story your space tells about you may not be a good one. Here’s how I gave a dated church facility a facelift and made the walls a canvas for storytelling.
When I started as Creative and Communication Director at Peachtree, the church was producing 24-page bulletins in weekly worship. How could I get rid of this old albatross? The problem was, I couldn’t kill it right away, because the congregation was dependent: it was the main way the church communicated. If I killed it, people would have no way of knowing what was going on. So here’s what I did.