I call it the 1-3-5-7 Method – the leadership work of building a sustainable creative culture that thrives beyond an individual leader’s influence. The premise of the method is that it takes a minimum of seven years to build something that lasts.
Good communication begins with understanding the people with whom you’re communicating. The goal of church marketing isn’t selling. It’s building relationships. We of all people in the church should know this.
Ever wondered what a church creative director does? I am the Creative and Communications Director at St Andrew, a large in the Dallas area. Often, people ask what I do. Creative leadership is one of the most important things a church can have. Here’s a typical day.
Something going wrong? You have two options – lead up or complain down. But, you say, you don’t know my boss! And, perhaps it’s as tough as you say. But before you gave up, consider two moments in the Scriptures when someone had an option to lead up or complain down.
If you are trying to create a specific future – a growing company, a healthy church, a community of people – then you assuredly face opposition. In their book Illuminate, Nancy Duarte and Patti Sanche outline why this is and how story can you help move forward.