Chick-FIl-A just announced they’re dropping the agency that made the cows. I hope they didn’t just jump the shark, because the new ads sell a different brand promise.
There’s a spectrum of innovation that happens when we think creatively about our problems. Most of us aim for small innovations all the time. A better process for retaining guests. A more efficient way to track paper costs. A social media strategy that results in higher engagement. And so on. But while we spend most of our energy on Small I, it’s Big I that creates real growth. Further, Small I rarely leads to Big I. Big I is something else entirely.Further, Small I rarely leads to Big I. Big I is something else entirely.
On my 5-year blog anniversary, here are five key principles for what makes for compelling, original content. I have learned most of this the hard way, in years of posting. These keys to getting people to line up to read your stuff apply not only to writing a blog but to any regular process of creating something, for example a weekly sermon.
Creative vision is a clearly defined, unrealized image of the future, based on our source of un-peace, that inspires others to join together in co-labor to inherit God’s lost gift. Every one of us has a creative vision for the future, but many of us don’t know it. If your vision isn’t something that makes you want to jump up and run around the room, then it’s not good enough. Here’s how to make it better.
All churches use technology, but most churches woefully under-appreciate its storytelling influence. Avoid a future “archeology dig” of dead cables, endless runs and semi-operating equipment by correcting these five strategic mistakes that keep you from moving forward in ministry, and use this free planning tool to create a Technology Five Year Plan.
There’s a tragic, invisible barrier that prevents churches from using talented artists and artists from serving God through ministry in the local church. Both churches and artists want to collaborate, but neither can seem to figure out how. To help, I’ve made a creative arts and communications ministry development roadmap.