How Church Growth Really Works

Open sign

A fellow communicator told me her pastor asked her to make an ad campaign to grow the church. I wondered if her pastor understood how church growth works.

A Day in the Life of a Church Creative Director

St Andrew staff stuffing a mailer

Ever wondered what a church creative director does? I am the Creative and Communications Director at St Andrew, a large in the Dallas area. Often, people ask what I do. Creative leadership is one of the most important things a church can have. Here’s a typical day.

We Often Miss the Most Obvious Part of Our Message

It’s amazing how easily we lose track of the main thing. Branding is all about recognizing your distinctive element of grandeur, beauty or interest, and building around that. Like the people who built the Chicago World’s Fair learned.

Your Origin Story is Sending You Clues

The origin story sets the ground rules for the story of the life that follows. Sometimes, though, the story’s caretakers lose sight of the origin. Rediscovering and knowing your origin story in a deep way provides a key to understanding your identity.

Information Alone Isn’t Enough

Some people call this the age of Big Data. We’re swimming in data. But if there’s one thing the information age has taught us, it’s that information alone isn’t enough.

A Brand is What Makes You Burn

A good brand is not calculated. It is simply the ability to clearly communicate what burns inside you. Here’s my definition of a brand, with a stunning example.