Help the Message Make the Journey

In church we’re taught about the power of the Holy Spirit when we share a message. In seminary we’re taught about the importance of theological integrity when we share a message. What we’re not taught, and what we desperately need, is a deeper understanding of the influence of our communication – our language, symbols, and signs – when we share a message.

13 Quotes on the Power of Metaphor to Subtly Shape Belief

James Geary’s I is an Other is an insightful read on why metaphor works in connecting with people, and creating meaning, and how the choice to dismiss metaphor is a risk to our aims to influence others.

3 Examples How Unique Weekly Art Makes A Sermon More Compelling

Many churches that preach in sermon series create a single brand image for the duration, which is often six-eight weeks. I prefer to give each series a family of unique images, one per week, all related to the core theme. I describe it to people as the weekly work of art. Here are three examples.

Tips to Improve Your Weekly Email Newsletter

When I arrived at St. Andrew, I felt that the weekly email newsletter was not being leveraged to the best of its ability. So we shut it down, then relaunched a new one a few weeks later. Performance of the new design is through the roof. Here’s what we did, why it’s working, and some of the philosophy behind it.

How to Maximize Every Communication Channel in Your Church

How do people send and receive information through your church community? Here’s how to think strategically about the way you communicate.

How to Get People to Care About Your Good Content

All good content needs a strong concept. Good concepts spin off dozens of themes. They’re also necessary to get people to care about your good content. And if people don’t care, why do you do it?

By Dropping the Cow, Has Chick-Fil-A Jumped the Shark?

Chick-FIl-A just announced they’re dropping the agency that made the cows. I hope they didn’t just jump the shark, because the new ads sell a different brand promise.

11 Ways to Improve Your Church’s Brand

Here’s a quick punch list of ideas to evaluate and improve your church or organization’s brand.

17 Ways to Share Your Content and Communicate Better (Part 2 of 2)

As you think about the ways you communicate with your networks, ask yourself this basic question: Does what you are communicating add value to others’ lives? Some of the most valuable kinds of communication are not teasers, but actual content itself. Here are 17 types of content – text, photos, and videos – that you can share with others through social media and other channels, to both help those to whom you speak and at the same time to clarify who you are – your brand.

How to Communicate Better with Content You’re Already Creating, Part 1 of 2

You’re already making great material. Sadly, most of the time it goes in a folder. What if you could share the best of your content over social media and other channels, extend the life of your work, help people in your community, and communicate who you are in the process?

the best of what you need to know about crafting compelling content

On my 5-year blog anniversary, here are five key principles for what makes for compelling, original content. I have learned most of this the hard way, in years of posting. These keys to getting people to line up to read your stuff apply not only to writing a blog but to any regular process of creating something, for example a weekly sermon.