We Often Miss the Most Obvious Part of Our Message

It’s amazing how easily we lose track of the main thing. Branding is all about recognizing your distinctive element of grandeur, beauty or interest, and building around that. Like the people who built the Chicago World’s Fair learned.

Your Origin Story is Sending You Clues

The origin story sets the ground rules for the story of the life that follows. Sometimes, though, the story’s caretakers lose sight of the origin. Rediscovering and knowing your origin story in a deep way provides a key to understanding your identity.

Information Alone Isn’t Enough

Some people call this the age of Big Data. We’re swimming in data. But if there’s one thing the information age has taught us, it’s that information alone isn’t enough.

A Brand is What Makes You Burn

A good brand is not calculated. It is simply the ability to clearly communicate what burns inside you. Here’s my definition of a brand, with a stunning example.

Help the Message Make the Journey

In church we’re taught about the power of the Holy Spirit when we share a message. In seminary we’re taught about the importance of theological integrity when we share a message. What we’re not taught, and what we desperately need, is a deeper understanding of the influence of our communication – our language, symbols, and signs – when we share a message.