Good communication begins with understanding the people with whom you’re communicating. The goal of church marketing isn’t selling. It’s building relationships. We of all people in the church should know this.
Ever wondered what a church creative director does? I am the Creative and Communications Director at St Andrew, a large in the Dallas area. Often, people ask what I do. Creative leadership is one of the most important things a church can have. Here’s a typical day.
It’s amazing how easily we lose track of the main thing. Branding is all about recognizing your distinctive element of grandeur, beauty or interest, and building around that. Like the people who built the Chicago World’s Fair learned.
The origin story sets the ground rules for the story of the life that follows. Sometimes, though, the story’s caretakers lose sight of the origin. Rediscovering and knowing your origin story in a deep way provides a key to understanding your identity.