Most churches treat their communication director, if they even have one, like a glorified project manager that does graphic design. You need to manage projects, but you need something more – an authority who partners in messaging the brand of your church or organization.
At my church, church communication and marketing is all about equipping people to represent your church in the community. This, and not advertising, is my best strategy to invite people and grow your church. It’s built in relationship, based in community, fits with the gospel and best communication practices today.