Help the Message Make the Journey

Len WilsonChurch, Creativity, Culture, Leadership, Marketing, Strategic Thinking

In church we’re taught about the power of the Holy Spirit when we share a message. In seminary we’re taught about the importance of theological integrity when we share a message. What we’re not taught, and what we desperately need, is a deeper understanding of the influence of our communication – our language, symbols, and signs – when we share a message.

Tips to Improve Your Weekly Email Newsletter

Len WilsonChurch, Marketing

When I arrived at St. Andrew, I felt that the weekly email newsletter was not being leveraged to the best of its ability. So we shut it down, then relaunched a new one a few weeks later. Performance of the new design is through the roof. Here’s what we did, why it’s working, and some of the philosophy behind it.

17 Ways to Share Your Content and Communicate Better (Part 2 of 2)

Len WilsonChurch, Marketing, Strategic Thinking

As you think about the ways you communicate with your networks, ask yourself this basic question: Does what you are communicating add value to others’ lives? Some of the most valuable kinds of communication are not teasers, but actual content itself. Here are 17 types of content – text, photos, and videos – that you can share with others through social media and other channels, to both help those to whom you speak and at the same time to clarify who you are – your brand.