Here’s a quick punch list of ideas to evaluate and improve your church or organization’s brand.
As you think about the ways you communicate with your networks, ask yourself this basic question: Does what you are communicating add value to others’ lives? Some of the most valuable kinds of communication are not teasers, but actual content itself. Here are 17 types of content – text, photos, and videos – that you can share with others through social media and other channels, to both help those to whom you speak and at the same time to clarify who you are – your brand.
On my 5-year blog anniversary, here are five key principles for what makes for compelling, original content. I have learned most of this the hard way, in years of posting. These keys to getting people to line up to read your stuff apply not only to writing a blog but to any regular process of creating something, for example a weekly sermon.
As Creative Director at a large church, I like to tell stories in worship to invite people from a corporate gathering to a next step on the journey of faith. What if each week, worship had a desired outcome? I like to tell stories of such action, and how to apply faith, through a Featured Story of the Week.