On my 5-year blog anniversary, here are five key principles for what makes for compelling, original content. I have learned most of this the hard way, in years of posting. These keys to getting people to line up to read your stuff apply not only to writing a blog but to any regular process of creating something, for example a weekly sermon.
As Creative Director at a large church, I like to tell stories in worship to invite people from a corporate gathering to a next step on the journey of faith. What if each week, worship had a desired outcome? I like to tell stories of such action, and how to apply faith, through a Featured Story of the Week.
This blog exists to live out a life mission statement I’ve followed since I was a young student, frustrated with the esoteric language and symbols of the church. I have dedicated my career to helping the local church improve its ability to tell the story of Jesus. Here is why I do what I do and the core commitments I believe can make a difference.
When I started as Creative and Communication Director at Peachtree, the church was producing 24-page bulletins in weekly worship. How could I get rid of this old albatross? The problem was, I couldn’t kill it right away, because the congregation was dependent: it was the main way the church communicated. If I killed it, people would have no way of knowing what was going on. So here’s what I did.