17 Ways to Share Your Content and Communicate Better (Part 2 of 2)

As you think about the ways you communicate with your networks, ask yourself this basic question: Does what you are communicating add value to others’ lives? Some of the most valuable kinds of communication are not teasers, but actual content itself. Here are 17 types of content – text, photos, and videos – that you can share with others through social media and other channels, to both help those to whom you speak and at the same time to clarify who you are – your brand.

the best of what you need to know about crafting compelling content

On my 5-year blog anniversary, here are five key principles for what makes for compelling, original content. I have learned most of this the hard way, in years of posting. These keys to getting people to line up to read your stuff apply not only to writing a blog but to any regular process of creating something, for example a weekly sermon.

How To Call People to Action with Stories in Worship

As Creative Director at a large church, I like to tell stories in worship to invite people from a corporate gathering to a next step on the journey of faith. What if each week, worship had a desired outcome? I like to tell stories of such action, and how to apply faith, through a Featured Story of the Week.

A Note About this Blog

As my thoughts have evolved, I have realized that it is helpful to split my posts up into two basic categories: the creative process, and creative arts in ministry. Here is my plan for these two specific audiences.

Why We’re Missing the Mark on Metaphor and What To Do About It

If you’re like me, you were educated to make an argument by framing a proposition with statistical and anecdotal supporting evidence. While facts aren’t bad, the key to powerful communication is not analysis but the use of metaphors common to shared community life.

How to Create Great Things: Ruin the Romance

If you create something, you want it to find a home in the wild. You want your baby ideas to grow up and have influence. It’s why you raise them! But for them to live well on their own, you need to understand this critical aspect of the market.

How to Use Storytelling To Make Your End Result Great

If you want your big idea – your sermon, talk, presentation, film, video, marketing campaign, you name it – to resonate with the ones to whom you’re communicating, you need to learn what makes for a good story and how to apply it to any situation.