A good brand is not calculated. It is simply the ability to clearly communicate what burns inside you. Here’s my definition of a brand, with a stunning example.
This blog exists to live out a life mission statement I’ve followed since I was a young student, frustrated with the esoteric language and symbols of the church. I have dedicated my career to helping the local church improve its ability to tell the story of Jesus. Here is why I do what I do and the core commitments I believe can make a difference.