We Often Miss the Most Obvious Part of Our Message

It’s amazing how easily we lose track of the main thing. Branding is all about recognizing your distinctive element of grandeur, beauty or interest, and building around that. Like the people who built the Chicago World’s Fair learned.

Information Alone Isn’t Enough

Some people call this the age of Big Data. We’re swimming in data. But if there’s one thing the information age has taught us, it’s that information alone isn’t enough.

An Example of How to Tell a Story by Video and 3 Reasons Why This One Works

This short film tells the story of what happened to two men who went on a trip to work at a Guatemalan facility for girls rescued from exploitation. It is one of the best examples of a short films about life change that I have been honored to be a part of. Here it is and three reasons why it works

How to unleash your church creative arts ministry in 8 big steps

There’s a tragic, invisible barrier that prevents churches from using talented artists and artists from serving God through ministry in the local church. Both churches and artists want to collaborate, but neither can seem to figure out how. To help, I’ve made a creative arts and communications ministry development roadmap.

How To Call People to Action with Stories in Worship

As Creative Director at a large church, I like to tell stories in worship to invite people from a corporate gathering to a next step on the journey of faith. What if each week, worship had a desired outcome? I like to tell stories of such action, and how to apply faith, through a Featured Story of the Week.

A Note About this Blog

As my thoughts have evolved, I have realized that it is helpful to split my posts up into two basic categories: the creative process, and creative arts in ministry. Here is my plan for these two specific audiences.

5 Ways Creativity is Essential to Your Christian Discipleship

If we want to make disciples of Jesus Christ, it’s essential that we understand the relationship between a teacher and a disciple. What better way is there to accomplish this than to model our disciple-making process after the original disciple maker, Jesus?

5 Ways Creativity Will Make Your Worship More Meaningful

I didn’t know it at the time, but for about five years I was blessed to be part of a singular experience designing worship. We didn’t think what we were doing at our church was special; we were just having fun and making stuff. But the impact was far reaching. Here are five sustainable ideas from that experience that are more relevant today than ever.