It’s amazing how easily we lose track of the main thing. Branding is all about recognizing your distinctive element of grandeur, beauty or interest, and building around that. Like the people who built the Chicago World’s Fair learned.
There’s a tragic, invisible barrier that prevents churches from using talented artists and artists from serving God through ministry in the local church. Both churches and artists want to collaborate, but neither can seem to figure out how. To help, I’ve made a creative arts and communications ministry development roadmap.
As Creative Director at a large church, I like to tell stories in worship to invite people from a corporate gathering to a next step on the journey of faith. What if each week, worship had a desired outcome? I like to tell stories of such action, and how to apply faith, through a Featured Story of the Week.
I didn’t know it at the time, but for about five years I was blessed to be part of a singular experience designing worship. We didn’t think what we were doing at our church was special; we were just having fun and making stuff. But the impact was far reaching. Here are five sustainable ideas from that experience that are more relevant today than ever.