Figuring out your brand can be a challenge. Here’s a set of questions to help you discover your brand, also known as what burns in you.
How do churches grow? The best way to know this question may be to look very closely at churches that are growing the best. Learning from other good ideas, or what’s called “Small I” innovation, can help. But in my annual list of the top 25 fastest growing churches, most don’t just practice Small I – they pursue Big I innovation, which is something totally different.
There’s a spectrum of innovation that happens when we think creatively about our problems. Most of us aim for small innovations all the time. A better process for retaining guests. A more efficient way to track paper costs. A social media strategy that results in higher engagement. And so on. But while we spend most of our energy on Small I, it’s Big I that creates real growth. Further, Small I rarely leads to Big I. Big I is something else entirely.Further, Small I rarely leads to Big I. Big I is something else entirely.
As you think about the ways you communicate with your networks, ask yourself this basic question: Does what you are communicating add value to others’ lives? Some of the most valuable kinds of communication are not teasers, but actual content itself. Here are 17 types of content – text, photos, and videos – that you can share with others through social media and other channels, to both help those to whom you speak and at the same time to clarify who you are – your brand.
The root word for religion is the same root word found in ligament. A ligament is connective tissue that holds two body parts together. In the church, we are the body of Christ and our religion is the connective tissue that holds us together. What if you were to build a worship service around this image? Here’s a quick brainstorm about how that might look.
On my 5-year blog anniversary, here are five key principles for what makes for compelling, original content. I have learned most of this the hard way, in years of posting. These keys to getting people to line up to read your stuff apply not only to writing a blog but to any regular process of creating something, for example a weekly sermon.