It’s amazing how easily we lose track of the main thing. Branding is all about recognizing your distinctive element of grandeur, beauty or interest, and building around that. Like the people who built the Chicago World’s Fair learned.
How do churches grow? The best way to know this question may be to look very closely at churches that are growing the best. Learning from other good ideas, or what’s called “Small I” innovation, can help. But in my annual list of the top 25 fastest growing churches, most don’t just practice Small I – they pursue Big I innovation, which is something totally different.
There’s a spectrum of innovation that happens when we think creatively about our problems. Most of us aim for small innovations all the time. A better process for retaining guests. A more efficient way to track paper costs. A social media strategy that results in higher engagement. And so on. But while we spend most of our energy on Small I, it’s Big I that creates real growth. Further, Small I rarely leads to Big I. Big I is something else entirely.Further, Small I rarely leads to Big I. Big I is something else entirely.