The 1-3-5-7 Method to Making an Outstanding Creative Culture

Creative Culture Colors

I call it the 1-3-5-7 Method – the leadership work of building a sustainable creative culture that thrives beyond an individual leader’s influence. The premise of the method is that it takes a minimum of seven years to build something that lasts.

We Often Miss the Most Obvious Part of Our Message

It’s amazing how easily we lose track of the main thing. Branding is all about recognizing your distinctive element of grandeur, beauty or interest, and building around that. Like the people who built the Chicago World’s Fair learned.

Your Origin Story is Sending You Clues

The origin story sets the ground rules for the story of the life that follows. Sometimes, though, the story’s caretakers lose sight of the origin. Rediscovering and knowing your origin story in a deep way provides a key to understanding your identity.

My 2017 Church Creative Goals

I work as a church creative director. A lot of people ask me what that means. To give you a glimpse, here is a list of organizational goals for my creative team and I for 2017.

Information Alone Isn’t Enough

Some people call this the age of Big Data. We’re swimming in data. But if there’s one thing the information age has taught us, it’s that information alone isn’t enough.

A Brand is What Makes You Burn

A good brand is not calculated. It is simply the ability to clearly communicate what burns inside you. Here’s my definition of a brand, with a stunning example.