What is a church director of communication?

Len WilsonChurch, Marketing4 Comments

message-bottle

 

I’ll send an SOS to the world
I hope that someone gets my
message in a bottle.

 – The Police

W e church communicator types spend a lot of time talking about who we are and what we’re supposed to be doing.

The problem is that many pastors and church leaders – many people – have idea myopia and need someone to help them find the story in the data, and figure out why others should care. Meanwhile, the person that is perhaps best equipped to help decipher these questions – the communication/marketing/design/creative person – often is not invited to the conversation, but is rather asked to simply manage a set of tools. We miss an opportunity for effective communication when we reduce the role to administrative support or worship support. The communication/marketing/design/creative position is a soft skill, and not just a hard skill, position. This person should be a leader who is vital to the mission of the church. Tim Schraeder discusses this point well in his post defining the director of communications position.

Of course, translating this function into a workable job title and job description can be difficult, because it’s an attitude, it’s often misunderstood, and the tools of the trade change over time.

(By the way, one of my soapboxes, dating back to my time at the Annenberg School for Communication, is that the job title should be singular – communication – rather than plural – communications. This minor distinction speaks philosophical volumes, because the plural reduces the task to the technical management of a toolset, while the singular correctly identifies it is a discipline.)

So my question is, what is the ideal job title for this vital ministry role? The ideal job description?

 

About the Author

Len Wilson

Facebook Twitter Google+

Writer. Story lover. Believer. Branding philosopher. Breakfast chef. Tickle monster. Dr. Pepper enthusiast. Creative Director. Occasional public speaker.

Len WilsonWhat is a church director of communication?
  • http://ieday.net Tony Whittaker

    Len, I’m not sure of the best title, and doubtless many churches would choose their own. But I would like to suggest that part of the job description would be ‘digital advocate’. Ie. someone who would be a resource person to help church members understand and use digital media, especially for evangelism. I tried to describe this role at http://ieday.net/advocate

    If, in a typical church and community, a majority of church members have Facebook accounts, and if say 50% of their FB friends are not-yet-believers, then it is likely that the vast majority of the community’s residents will have at least one Facebook friend who is a Jesus-follower.

    If Christians can be trained to live out their faith online, appropriately, non-preachily, understanding that listening, asking questions, starting discussions, and posting from time to time conversation-starting content, eg video clips from http://www.yesheis.com – then we have a new and remarkable way of being salt and light in our communities.

    Blessings

    Tony

  • http://lenwilson.us Len Wilson

    That’s good Tony. I have half-joked with my new church that my job title will be “Digital Prophet.”

  • direct mail for churches

    Good stuff…… I believe the communications gap is the very reason many smaller churches are stagnant and don’t grow. They must adopt some good strategies of effective marketing.

    • http://lenwilson.us/ Len Wilson

      “the communication gap” – yes!