I work as a church creative director. A lot of people ask me what that means. To give you a glimpse, here is a list of organizational goals for my creative team and I for 2017.
#1: Make a Strategy.
The goal: Establish and encourage church-wide investment in a strategic direction for creative and communications. This is the first year of new systems and culture change.
- Produce communications strategic guide for church staff.
- Build request system for managing campaigns and production needs (see #2).
- Install / improve all channels for communication, including:
- new website
- improved video announcements
- new print collateral
- improved digital signage system
#2: Improve Workflow.
The goal: better planning, longer timelines, and better collaboration = higher quality production and better communication. This is the first year of a culture change.
- Develop and install better request and traffic management system, preferably through website database management
- Develop a 12-month calendar which can be used as a template going forward
- Maintain 6 week lead time on production calendar
- Avoid misses on ministry event promotion
#3: Develop craft.
The goal: commercial level production in print and video for worship and ministry
- Create briefs for every sermon series, to improve quality of worship content
- Create high quality campaigns for all tier 1 (Identity) events, including Sermon Series and two financial campaigns (Capital and Stewardship)
- Average 3 video stories / month in worship (36 per year), including a two-tiered approach to video production, with 8-10 high quality pieces per year (a la Ruston or ChurchOne) and 25-28 smaller in scope
- Purchase, implement and master new video hardware and software
#4: Form Team.
The goal: Improve better team understanding, collaboration and camaraderie. We’re in the first year, “forming” stage.
- Hire and assimilate new designer
- Increase team involvement in all stages of production, including concept and pre-production