I call it the 1-3-5-7 Method – the leadership work of building a sustainable creative culture that thrives beyond an individual leader’s influence. The premise of the method is that it takes a minimum of seven years to build something that lasts.
Good communication begins with understanding the people with whom you’re communicating. The goal of church marketing isn’t selling. It’s building relationships. We of all people in the church should know this.
She asked, the leadership of my church is not clear on the purpose of a creative element in worship. Does it serve the sermon? Prepare people for the sermon? Is it just something “special” to keep things interesting? What is it for?