When it comes to dismissing the value of statistics in church, I have heard it all. Most excuses try to justify decline. The fact is, statistics matter.
The Weird Word in Our Church Mission Statement
Our church mission statement contained a weird word: Christian-ish. At first I thought it was a judge-y commentary on Bible Belt culture. Then I turned the light on myself.
The 1-3-5-7 Method to Making an Outstanding Creative Culture
I call it the 1-3-5-7 Method – the leadership work of building a sustainable creative culture that thrives beyond an individual leader’s influence. The premise of the method is that it takes a minimum of seven years to build something that lasts.
How Church Growth Really Works
A fellow communicator told me her pastor asked her to make an ad campaign to grow the church. I wondered if her pastor understood how church growth works.
How The Fourth Era of Marketing Can Help You Build Relationships
Good communication begins with understanding the people with whom you’re communicating. The goal of church marketing isn’t selling. It’s building relationships. We of all people in the church should know this.
What is the Purpose of a Creative Element in Worship?
She asked, the leadership of my church is not clear on the purpose of a creative element in worship. Does it serve the sermon? Prepare people for the sermon? Is it just something “special” to keep things interesting? What is it for?
