Many churches that preach in sermon series create a single brand image for the duration, which is often six-eight weeks. I prefer to give each series a family of unique images, one per week, all related to the core theme. I describe it to people as the weekly work of art. Here are three examples.
Tips to Improve Your Weekly Email Newsletter
When I arrived at St. Andrew, I felt that the weekly email newsletter was not being leveraged to the best of its ability. So we shut it down, then relaunched a new one a few weeks later. Performance of the new design is through the roof. Here’s what we did, why it’s working, and some of the philosophy behind it.
The Creative Process, in a Nutshell
You need creative inspiration. You strain and stress. You Google the competition. You look through old notes. You feverishly pray. None of these methods work all that well. How do you find inspiration? Here’s what I have learned after years of thinking on creativity.
The Best Way to Reclaim Your Creativity Is To Love
Loving as God does and God encourages us to do, with our entire heart, mind, soul and strength, is how we recapture our creativity. The reason love is the key to creativity is because it’s the essential character of God the Creator, from whom all creativity flows.
Trump, Trade and Technology
There’s a culture and technology connection to the American decision to elect Donald Trump as President.
How to Maximize Every Communication Channel in Your Church
How do people send and receive information through your church community? Here’s how to think strategically about the way you communicate.
How to Get People to Care About Your Good Content
All good content needs a strong concept. Good concepts spin off dozens of themes. They’re also necessary to get people to care about your good content. And if people don’t care, why do you do it?
Personal Update: The Wilsons are Moving Home to Texas
A personal update on the Wilson family’s decision to return to Texas and for Len to take a position at St Andrew United Methodist Church in Plano.
By Dropping the Cow, Has Chick-Fil-A Jumped the Shark?
Chick-FIl-A just announced they’re dropping the agency that made the cows. I hope they didn’t just jump the shark, because the new ads sell a different brand promise.
Small Innovations are Neat, but Big I Creates Real Growth
There’s a spectrum of innovation that happens when we think creatively about our problems. Most of us aim for small innovations all the time. A better process for retaining guests. A more efficient way to track paper costs. A social media strategy that results in higher engagement. And so on. But while we spend most of our energy on Small I, it’s Big I that creates real growth. Further, Small I rarely leads to Big I. Big I is something else entirely.Further, Small I rarely leads to Big I. Big I is something else entirely.
Hearing a Word from the Lord: My Review of Jesus Speaks by Leonard Sweet and Frank viola
In the introduction, the writers say, “Jesus is always speaking to His followers. It is up to us to learn to recognize His voice.” The writers’ goal is to help us with this task. They succeeded. Jesus Speaks is one of the most useful books about following Jesus I have ever read. Here are 20 quotes from the book.
