Chick-FIl-A just announced they’re dropping the agency that made the cows. I hope they didn’t just jump the shark, because the new ads sell a different brand promise.
There’s a spectrum of innovation that happens when we think creatively about our problems. Most of us aim for small innovations all the time. A better process for retaining guests. A more efficient way to track paper costs. A social media strategy that results in higher engagement. And so on. But while we spend most of our energy on Small I, it’s Big I that creates real growth. Further, Small I rarely leads to Big I. Big I is something else entirely.Further, Small I rarely leads to Big I. Big I is something else entirely.
In the introduction, the writers say, “Jesus is always speaking to His followers. It is up to us to learn to recognize His voice.” The writers’ goal is to help us with this task. They succeeded. Jesus Speaks is one of the most useful books about following Jesus I have ever read. Here are 20 quotes from the book.
As you think about the ways you communicate with your networks, ask yourself this basic question: Does what you are communicating add value to others’ lives? Some of the most valuable kinds of communication are not teasers, but actual content itself. Here are 17 types of content – text, photos, and videos – that you can share with others through social media and other channels, to both help those to whom you speak and at the same time to clarify who you are – your brand.
The root word for religion is the same root word found in ligament. A ligament is connective tissue that holds two body parts together. In the church, we are the body of Christ and our religion is the connective tissue that holds us together. What if you were to build a worship service around this image? Here’s a quick brainstorm about how that might look.