Your Origin Story is Sending You Clues

The origin story sets the ground rules for the story of the life that follows. Sometimes, though, the story’s caretakers lose sight of the origin. Rediscovering and knowing your origin story in a deep way provides a key to understanding your identity.

A Brand is What Makes You Burn

A good brand is not calculated. It is simply the ability to clearly communicate what burns inside you. Here’s my definition of a brand, with a stunning example.