It’s amazing how easily we lose track of the main thing. Branding is all about recognizing your distinctive element of grandeur, beauty or interest, and building around that. Like the people who built the Chicago World’s Fair learned.
My simple five-part checklist that will help you deliver your message more effectively. This model is what I use every day when making strategic decisions.
A collection of ideas on creativity, church and the faith life, the arts, communications, and more. Some posts may end up in a future book.
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