4 Reasons We Stop Creating

There are four reasons we stop creating. All four are based on a desire for comfort. In each case, we retreat from the work, and tell ourselves we’ll get to it again. But the reality is we avoid it.

Isaac Asimov on creativity

A previously unpublished essay on creativity by renowned sci-fi writer Isaac Asimov has just seen the light of day. I’ve highlighted two short lists for creative thinking.