What I learned was that the secret to creativity and innovation, and good career launches, isn’t to have a passion. It is to have two passions. And to hang on to both for dear life until it shakes out.
When I arrived at St. Andrew, I felt that the weekly email newsletter was not being leveraged to the best of its ability. So we shut it down, then relaunched a new one a few weeks later. Performance of the new design is through the roof. Here’s what we did, why it’s working, and some of the philosophy behind it.