At my church, church communication and marketing is all about equipping people to represent your church in the community. This, and not advertising, is my best strategy to invite people and grow your church. It’s built in relationship, based in community, fits with the gospel and best communication practices today.
When I arrived at St. Andrew, I felt that the weekly email newsletter was not being leveraged to the best of its ability. So we shut it down, then relaunched a new one a few weeks later. Performance of the new design is through the roof. Here’s what we did, why it’s working, and some of the philosophy behind it.