At my church, church communication and marketing is all about equipping people to represent your church in the community. This, and not advertising, is my best strategy to invite people and grow your church. It’s built in relationship, based in community, fits with the gospel and best communication practices today.
When I arrived at St. Andrew, I felt that the weekly email newsletter was not being leveraged to the best of its ability. So we shut it down, then relaunched a new one a few weeks later. Performance of the new design is through the roof. Here’s what we did, why it’s working, and some of the philosophy behind it.
As you think about the ways you communicate with your networks, ask yourself this basic question: Does what you are communicating add value to others’ lives? Some of the most valuable kinds of communication are not teasers, but actual content itself. Here are 17 types of content – text, photos, and videos – that you can share with others through social media and other channels, to both help those to whom you speak and at the same time to clarify who you are – your brand.
The need for creativity and innovation is immense, and local churches are no different. Robert Schnase spends part of his ministry focused on helping church leaders identify and overcome obstacles to growth. In this second of two interviews about his new book, Just Say Yes! Unleashing People for Ministry, Schnase identifies three ways to foster creativity and innovation. These principles apply to both pastors and anyone with a message to share.
Creativity is severely inhibited when surrounded by a chorus of “no.” Robert Schnase has released a short, powerful book titled Just Say Yes! Unleashing People for Ministry that identifies some of the ways to overcome “No.” Schnase, a United Methodist Bishop, writes to help local church leaders tap into deep wells of latent congregational creativity. His insights help anyone working in an organization and struggling to be creative. The Bishop and I recently dialogued about his book. Here is the first of two posts on our conversation.