Tips to Improve Your Weekly Email Newsletter

When I arrived at St. Andrew, I felt that the weekly email newsletter was not being leveraged to the best of its ability. So we shut it down, then relaunched a new one a few weeks later. Performance of the new design is through the roof. Here’s what we did, why it’s working, and some of the philosophy behind it.

The Best Time of Day to Send an Email

What are best practices for sending your email campaigns, for optimal impact? Some new results may surprise you.