You’re already making great material. Sadly, most of the time it goes in a folder. What if you could share the best of your content over social media and other channels, extend the life of your work, help people in your community, and communicate who you are in the process?
When I started as Creative and Communication Director at Peachtree, the church was producing 24-page bulletins in weekly worship. How could I get rid of this old albatross? The problem was, I couldn’t kill it right away, because the congregation was dependent: it was the main way the church communicated. If I killed it, people would have no way of knowing what was going on. So here’s what I did.