The Neurological Reason Why Creativity is So Important to the Church

I am a creative director in ministry because I believe in the essential need for abstract ideas of any kind – including ideas about God – to find root in human experience in order for them to make sense, to take root in our hearts, and to affect change.

Why We’re Missing the Mark on Metaphor and What To Do About It

If you’re like me, you were educated to make an argument by framing a proposition with statistical and anecdotal supporting evidence. While facts aren’t bad, the key to powerful communication is not analysis but the use of metaphors common to shared community life.