By Dropping the Cow, Has Chick-Fil-A Jumped the Shark?

Chick-FIl-A just announced they’re dropping the agency that made the cows. I hope they didn’t just jump the shark, because the new ads sell a different brand promise.

How to Use Storytelling To Make Your End Result Great

If you want your big idea – your sermon, talk, presentation, film, video, marketing campaign, you name it – to resonate with the ones to whom you’re communicating, you need to learn what makes for a good story and how to apply it to any situation.

The storytelling problem that causes most videos to miss the mark

When I commissioned a video of the prayer vigil, I got back a bunch of comments about how great the prayer vigil was. Arrgh! That was all wrong.

Why Not What: Secrets to Casting Vision, Part 2

Most of us start on the outside – the WHAT – and move in. The best people and companies keep the core first – the WHY – and from it direct all major decisions. They move from inside out.