How to Use Storytelling To Make Your End Result Great

If you want your big idea – your sermon, talk, presentation, film, video, marketing campaign, you name it – to resonate with the ones to whom you’re communicating, you need to learn what makes for a good story and how to apply it to any situation.

Why Not What: Secrets to Casting Vision, Part 2

Most of us start on the outside – the WHAT – and move in. The best people and companies keep the core first – the WHY – and from it direct all major decisions. They move from inside out.