Good communication begins with understanding the people with whom you’re communicating. The goal of church marketing isn’t selling. It’s building relationships. We of all people in the church should know this.
As you think about the ways you communicate with your networks, ask yourself this basic question: Does what you are communicating add value to others’ lives? Some of the most valuable kinds of communication are not teasers, but actual content itself. Here are 17 types of content – text, photos, and videos – that you can share with others through social media and other channels, to both help those to whom you speak and at the same time to clarify who you are – your brand.