Why Sermon Images Fail and 5 Steps to Make Them Better

Preaching is changing, and more and more preachers are learning to communicate with images. But just because many congregations can now project an image in a worship service doesn’t mean we’re using them in ways that improve our ability to communicate. How can we do it better?

How Jesus Marketed to Crowds

Usually, when dealing with newcomers, the common thinking is that you’re supposed to create simplified explanations. Wrong.

Why The Package Matters

When we decide if we like something, we don’t decide in a vacuum, but in a multi-dimensional environment that encompasses all of our sensory experience.