Why Sermon Images Fail and 5 Steps to Make Them Better

Preaching is changing, and more and more preachers are learning to communicate with images. But just because many congregations can now project an image in a worship service doesn’t mean we’re using them in ways that improve our ability to communicate. How can we do it better?

Jesus’ Conversion Formula, Part 2

Our expectations for discipleship may be a bit high.

The Second Way We Foul Up Jesus’ Marketing Strategy

Often, we exclusively offer deep teaching to disciples, and forget the value of wide teaching. Sometimes, believers need parables, too.

How Jesus’ Two Marketing Strategies Conflict

Jesus’ two strategies make sense in theory but often clash in practice. Worse, Jesus didn’t always seem to adhere to them. What’s going on?

How Jesus Marketed to Disciples

The goal of any communicator is to achieve the plainspoken nature of deep teaching. But how do we get there?

How Jesus Marketed to Crowds

Usually, when dealing with newcomers, the common thinking is that you’re supposed to create simplified explanations. Wrong.

Stop Trying to Get People To Pay Attention

Changing hearts and lives doesn’t start with your great idea. It starts with the situation of the people you’re trying to help.

Jesus Had a Marketing Strategy

In addition to communicating about Jesus, what if we began to communicate like Jesus?

Why The Package Matters

When we decide if we like something, we don’t decide in a vacuum, but in a multi-dimensional environment that encompasses all of our sensory experience.