Creative Works: How to turn a dated church campus into a canvas for storytelling

Creative Works is a blog series devoted to turning creative ideas into complete innovations. Every space tells a story. if you’re not intentional, the story your space tells about you may not be a good one. Here’s how I gave a dated church facility a facelift and made the walls a canvas for storytelling.

8 Brilliant Insights About Story From Robert McKee

Story isn’t a flight from reality but a vehicle that carries us on our search for reality. That’s just one of eight truths from chapter 1 of Story, by Robert McKee. No other book about story should take precedence over this bible of narrative. The credentials that trail it around, while impressive, don’t begin to do justice to its inspiration.

Jesus’ Conversion Formula, Part 2

Our expectations for discipleship may be a bit high.

The Second Way We Foul Up Jesus’ Marketing Strategy

Often, we exclusively offer deep teaching to disciples, and forget the value of wide teaching. Sometimes, believers need parables, too.

How Jesus’ Two Marketing Strategies Conflict

Jesus’ two strategies make sense in theory but often clash in practice. Worse, Jesus didn’t always seem to adhere to them. What’s going on?

How Jesus Marketed to Disciples

The goal of any communicator is to achieve the plainspoken nature of deep teaching. But how do we get there?

How Jesus Marketed to Crowds

Usually, when dealing with newcomers, the common thinking is that you’re supposed to create simplified explanations. Wrong.

Stop Trying to Get People To Pay Attention

Changing hearts and lives doesn’t start with your great idea. It starts with the situation of the people you’re trying to help.

Jesus Had a Marketing Strategy

In addition to communicating about Jesus, what if we began to communicate like Jesus?