As I dream about the new year, I have realized there’s one mistake I need to avoid making: the reason most goals don’t work is not that they’re too big. It’s that they’re too vague.
Eureka moments don’t happen to the madcap lone genius in his studio. The myth of the blinding flash isn’t helpful because it persuades us to not do the daily work. The way to overcome this myth is through Input. Make daily exposure to new ideas part of your creative routine. Your mind cannot sift and recombine ideas—a process known as “Incubation”—if you don’t first put in the hard work of giving it new material to work with.