A variety of research into American protestant congregations shows that at any give time, approximately 30% can be declared to be “growing.”
How Can I Decide Whether or Not to Buy Advertising for My Church?
Recently I got a question: I’d like to buy advertising for my church, but how do you decide if it’s worth the cost?
Brand is About Positive Associations, Not Unique Positioning
Brand associations means that the battle for growth doesn’t take place on the Internet or shelves, but in the heart and mind of prospective customers.
Why True Christian Art is Largely Missing Today
There is a fundamental shortcoming in what we do in the church in our attempts to create art. It has to do with our understanding of what Christian art is.
The Church Communicator you need is more than a project manager
Most churches treat their communication director, if they even have one, like a glorified project manager that does graphic design. You need to manage projects, but you need something more – an authority who partners in messaging the brand of your church or organization.
What Are Some Secrets of High Functioning Teams?
Teams are far from a new concept by now, but few teams function well, and fewer still are what I’d label as “high functioning teams.” What elevates a group of individuals that work for a common goal to a team that is able to do great things?
[VIDEO] How to Make Messages That Stick in a Community
Why do some messages get shared in a community, while others seem to disappear the moment they hit the ether? The act of sharing is the true benchmark of a message that sticks – a message that influences others – and sharing happens in a community. Understanding the community is the key to what I call shareability.
3 Top Measures for Inspiring Your Church to Invite People
At my church, church communication and marketing is all about equipping people to represent your church in the community. This, and not advertising, is my best strategy to invite people and grow your church. It’s built in relationship, based in community, fits with the gospel and best communication practices today.
9 Essential Features Your Website Needs in 2018
We recently rebuilt our website from the ground up. My team and I made several decisions about the site to make it as future proof as possible. Consider these the 9 essential website features for building a site in 2018.
9 Essential Features Your Website Needs in 2018
We recently rebuilt our website from the ground up. My team and I made several decisions about the site to make it as future proof as possible. Consider these the 9 essential website features for building a site in 2018.
Is Technology Part of the Kingdom of God? | Greater Things, Part 3 of 6
If our machines now have knowledge that we’ll never understand, does that make them worthy of our worship? Apparently one robotics engineer thinks so. This introduces a question worth consideration. What are the theological implications of modern technology? In other words, should we have a theology of technology?
We Keep Trying to Change the World | Greater Things, Part 2 of 6
We love to think that our good, creative works help build and advance God’s kingdom. But what if our obsession with passionate pursuits is actually getting in the way of both our sense of purpose and meaning, and our ability to truly change the world?