[VIDEO] How to Make Messages That Stick in a Community

Len WilsonCulture, MarketingLeave a Comment

Shareability: How to Create Messages That Stick in a Community

Why do some messages get shared in a community, while others seem to disappear the moment they hit the ether? The act of sharing is the true benchmark of a message that sticks – a message that influences others – and sharing happens in a community. Understanding the community is the key to what I call shareability.

3 Top Measures for Inspiring Your Church to Invite People

Len WilsonChurch, Marketing2 Comments

The fall festival at St. Andrew invites people from all over town.

At my church, church communication and marketing is all about equipping people to represent your church in the community. This, and not advertising, is my best strategy to invite people and grow your church. It’s built in relationship, based in community, fits with the gospel and best communication practices today.