The Paradox of Progress

Len WilsonChurch, Culture, SemioticsLeave a Comment

Progress, along with scholar Stephen Pinker’s other three pillars of Enlightenment philosophy—reason, science, and humanism—all seem to be under attack. Is progress at the end of the line? Let us look at the state of progress today. This is one chapter of a larger thesis, available for free PDF download.

[VIDEO] How to Make Messages That Stick in a Community

Len WilsonCulture, MarketingLeave a Comment

Shareability: How to Create Messages That Stick in a Community

Why do some messages get shared in a community, while others seem to disappear the moment they hit the ether? The act of sharing is the true benchmark of a message that sticks – a message that influences others – and sharing happens in a community. Understanding the community is the key to what I call shareability.