elcome to my updated blog, rebuilt by my friends at Aboundant.com. We will be making some tweaks and upgrades as we go along in the coming months. I am excited … Read More
Shareability: A True Story on How Social Media Posts Go Viral
The primary indicator of the power of a social media message is its “shareability.” Here are a few tips on what we discovered about how this works.
A Shared Editorial Calendar is Your Best Church Planning Tool
shared, comprehensive church editorial calendar is the most important tool you can implement for your church’s worship and communications needs. The purpose of the calendar is to coordinate your messages … Read More
6 Traits of a Great Church Creative / Communications Director
recently got an inquiry from someone who was assuming creative and communications leadership for a large church. He’d been on my blog and, having read a few posts, wanted to … Read More
Blog Update 2019
Friends, I’ve relaunched my blog with lots of new ideas to help you in your life and in your ministry, after a hiatus to work on my doctoral studies, and … Read More
How Can I Decide Whether or Not to Buy Advertising for My Church?
Recently I got a question: I’d like to buy advertising for my church, but how do you decide if it’s worth the cost?
Brand is About Positive Associations, Not Unique Positioning
Brand associations means that the battle for growth doesn’t take place on the Internet or shelves, but in the heart and mind of prospective customers.
The Church Communicator you need is more than a project manager
Most churches treat their communication director, if they even have one, like a glorified project manager that does graphic design. You need to manage projects, but you need something more – an authority who partners in messaging the brand of your church or organization.
[VIDEO] How to Make Messages That Stick in a Community
Why do some messages get shared in a community, while others seem to disappear the moment they hit the ether? The act of sharing is the true benchmark of a message that sticks – a message that influences others – and sharing happens in a community. Understanding the community is the key to what I call shareability.
3 Top Measures for Inspiring Your Church to Invite People
At my church, church communication and marketing is all about equipping people to represent your church in the community. This, and not advertising, is my best strategy to invite people and grow your church. It’s built in relationship, based in community, fits with the gospel and best communication practices today.
9 Essential Features Your Website Needs in 2018
We recently rebuilt our website from the ground up. My team and I made several decisions about the site to make it as future proof as possible. Consider these the 9 essential website features for building a site in 2018.
The Weird Word in Our Church Mission Statement
Our church mission statement contained a weird word: Christian-ish. At first I thought it was a judge-y commentary on Bible Belt culture. Then I turned the light on myself.