Is it possible to make Christian art? Or is it inherently self-defeating?
The First Way We Foul Up Jesus’ Marketing Strategy
Jesus never engaged deep teaching to crowds. We do it all the time. Should we?
How Jesus’ Two Marketing Strategies Conflict
Jesus’ two strategies make sense in theory but often clash in practice. Worse, Jesus didn’t always seem to adhere to them. What’s going on?
How Jesus Marketed to Disciples
The goal of any communicator is to achieve the plainspoken nature of deep teaching. But how do we get there?
How Jesus Marketed to Crowds
Usually, when dealing with newcomers, the common thinking is that you’re supposed to create simplified explanations. Wrong.
Stop Trying to Get People To Pay Attention
Changing hearts and lives doesn’t start with your great idea. It starts with the situation of the people you’re trying to help.
Jesus Had a Marketing Strategy
In addition to communicating about Jesus, what if we began to communicate like Jesus?
The Number One Reason People Don’t Receive Our Message
We like to pretend how we present our idea doesn’t matter. It does.
Why The Package Matters
When we decide if we like something, we don’t decide in a vacuum, but in a multi-dimensional environment that encompasses all of our sensory experience.
The Demise of the Attractional Church is Greatly Exaggerated
The conversation about attractional and missional church movements is far from over. Is it even asking the right questions?
The Demise of the Attractional Church is Greatly Exaggerated
The conversation about attractional and missional church movements is far from over. Is it even asking the right questions?
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