The primary indicator of the power of a social media message is its “shareability.” Here are a few tips on what we discovered about how this works.
When I arrived at St. Andrew, I felt that the weekly email newsletter was not being leveraged to the best of its ability. So we shut it down, then relaunched a new one a few weeks later. Performance of the new design is through the roof. Here’s what we did, why it’s working, and some of the philosophy behind it.