Combine Two Things

Len WilsonCreativity, Passion, VocationLeave a Comment

What I learned was that the secret to creativity and innovation, and good career launches, isn’t to have a passion. It is to have two passions. And to hang on to both for dear life until it shakes out.

Tips to Improve Your Weekly Email Newsletter

Len WilsonChurch, Marketing1 Comment

When I arrived at St. Andrew, I felt that the weekly email newsletter was not being leveraged to the best of its ability. So we shut it down, then relaunched a new one a few weeks later. Performance of the new design is through the roof. Here’s what we did, why it’s working, and some of the philosophy behind it.

My 3 Part Plan to Help Church Become More Meaningful for People

Len WilsonArtists, Church, Creativity, Culture, Design, Faith, Innovation, Leadership, Marketing, Passion, Strategic Thinking, Technology4 Comments

This blog exists to live out a life mission statement I’ve followed since I was a young student, frustrated with the esoteric language and symbols of the church. I have dedicated my career to helping the local church improve its ability to tell the story of Jesus. Here is why I do what I do and the core commitments I believe can make a difference.