Ideas for communicators, creatives, and church leaders who want the gospel to make sense for people.

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7 Secrets To Gain a Following For Your Big Idea

Len WilsonJune 4, 2013Marketing, StoryLeave a Comment

Now matter what your big idea is, if you want to successfully get the word out, I’d suggest these seven basic strategic approaches.

Is It Possible to Find the Sweet Spot Between Art and Commerce?

Len WilsonMay 30, 2013Artists, Creativity, Writing1 Comment

How do I create something that both matters to me and resonates with others?

How to Find Good Stories for Your Church or Organization

Len WilsonMay 28, 2013Creativity, Faith, Story2 Comments

The concept of organizational storytelling is stronger than ever. The challenge is not belief but practice. How do you find good stories to tell? (This is an adaptation of a previous post with updates and changes.)

You’re Confusing Jesus and The Donkey He Rode In On

Len WilsonApril 18, 2013Church, Creativity, Marketing, Strategic Thinking2 Comments

Some thoughts on how to deal with naysayers who rebel against change and innovation.

5 Tips On Leading Change Better

Len WilsonMarch 13, 2013Church, Marketing, Strategic Thinking2 Comments

All communication leadership is also change leadership.

Two Powerful Lessons for More Effective Communication

Len WilsonMarch 7, 2013Creativity, Marketing, Story, WritingLeave a Comment

These lessons apply to anyone who creates something, from artist to speaker to filmmaker to writer.

In Order To Connect To People with Your Story, Ignore Them

Len WilsonMarch 5, 2013Creativity, Marketing, Story3 Comments

In other words, to connect to people with your story, you’ve got to know to whom you’re communicating, and why.

The Funnel: The Connection Between Communication and Discipleship

Len WilsonFebruary 28, 2013Church, Marketing, Strategic ThinkingLeave a Comment

Cultivating disciples starts with a shift in our thinking as storytellers from our natural starting point – the features of our program, event, ministry or message – to the benefit it offers the storyreceiver.

Should The Church Be Into Marketing?

Len WilsonFebruary 11, 2013Church, MarketingLeave a Comment

The goal of business communication is to create markets. Is this irrelevant to, or worse does this run counter to, ministry?

4 Tips On How To Build For The Long Term

Len WilsonFebruary 6, 2013Church, Marketing, Strategic ThinkingLeave a Comment

If you don’t build systems you’ll forever manage the drama of the week. Here are four tips for building for the long term.

4 Things You Need to Know When Considering a New Technology

Len WilsonFebruary 4, 2013Culture, Strategic Thinking, Technology5 Comments

We have an ADD relationship with new technology and we’re missing the boat on what we can do with it.

The Four Types of Stories in Worship and Preaching

Len WilsonJanuary 28, 2013Creativity, Culture, StoryLeave a Comment

How to weave a variety of stories and elements together to tell a single story in worship.

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