The discovery that altered Apple’s communication, and how we can learn from it as we craft our messages.
The Best Time of Day to Send an Email
What are best practices for sending your email campaigns, for optimal impact? Some new results may surprise you.
The Plural Problem
We’ll never craft a message that changes lives if we cannot get past the plural problem.
5 Lessons for Navigating Change
The advent of paperback publishing offers several lessons for navigating change.
Wanted: Full Time Digital Artist
I am looking for a digital artist to help me create a storytelling culture at Peachtree Presbyterian Church in Atlanta. Who’s in?
Laying Track: Seven Things I Have Learned in My New Creative / Communication Church Job
Seven things I have learned as I survey the church communication landscape in my new job as Creative and Communication Director at Peachtree Presbyterian Church.
3 Essential Principles for Creativity and Communication in Church
One of my goals at Peachtree is, through education and modeling, to create a culture where everyone embraces the fundamentals of effective communication. Here are three essential principles I believe about communication and the church.
5 Tools to Enhance Your Creativity
Creativity is largely about capturing your ideas before they float away like a lost balloon.
The Hook: How to Make An Idea Better with Creativity
Many leaders are secretly insecure about the ability of their message to work. They develop solid content but it’s usually missing one key ingredient.
8 Awesome Book Cover Designs
If a book doesn’t have a strong hook, it becomes very difficult, if not impossible, to find an awesome title and cover. You can’t go back and recook the meal with better seasoning. But books with interesting hooks become a design opportunity. Here are 10 good examples.
Is texting killing the English language?
Communication systems, including books and even language itself, as much as we pretend otherwise, are not static.