Ideas for communicators, creatives, and church leaders, seeking to tell the story of Jesus.

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The Hidden Ways You Communicate Are Shaping What People Think

Len WilsonAugust 14, 2019Church, Leadership, Marketing, Semiotics, Strategic ThinkingLeave a Comment

elcome to my updated blog, rebuilt by my friends at Aboundant.com. We will be making some tweaks and upgrades as we go along in the coming months. I am excited … Read More

The influence of our communication when we share a message

Len WilsonJune 13, 2017Church, Creativity, Marketing, StoryLeave a Comment

What we’re not taught in church, and what we desperately need, is a deeper understanding of the influence of our communication – our language and our images – when we share a message.

Five Approaches to Discover Your Creative Brand

Len WilsonMay 16, 2017Creativity, Leadership, Marketing, Strategic ThinkingLeave a Comment

Figuring out your brand can be a challenge. Here’s a set of questions to help you discover your brand, also known as what burns in you.

A Brand is What Makes You Burn

Len WilsonMay 9, 2017Creativity, Culture, Leadership, Marketing, Passion, Strategic Thinking2 Comments

A good brand is not calculated. It is simply the ability to clearly communicate what burns inside you. Here’s my definition of a brand, with a stunning example.

The Five Steps of My Communication Strategy

Len WilsonMay 2, 2017Church, Leadership, Marketing, Story, Strategic ThinkingLeave a Comment

My simple five-part checklist that will help you deliver your message more effectively. This model is what I use every day when making strategic decisions.

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