Creative Works is a blog series devoted to turning creative ideas into complete innovations. Every space tells a story. if you’re not intentional, the story your space tells about you may not be a good one. Here’s how I gave a dated church facility a facelift and made the walls a canvas for storytelling.
8 Brilliant Insights About Story From Robert McKee
Story isn’t a flight from reality but a vehicle that carries us on our search for reality. That’s just one of eight truths from chapter 1 of Story, by Robert McKee. No other book about story should take precedence over this bible of narrative. The credentials that trail it around, while impressive, don’t begin to do justice to its inspiration.
A Different Way To Talk About The Journey of Faith
How Wide and Deep teaching work together to grow faith at all levels.
The Second Way We Foul Up Jesus’ Marketing Strategy
Often, we exclusively offer deep teaching to disciples, and forget the value of wide teaching. Sometimes, believers need parables, too.
The First Way We Foul Up Jesus’ Marketing Strategy
Jesus never engaged deep teaching to crowds. We do it all the time. Should we?
How Jesus’ Two Marketing Strategies Conflict
Jesus’ two strategies make sense in theory but often clash in practice. Worse, Jesus didn’t always seem to adhere to them. What’s going on?
How Jesus Marketed to Disciples
The goal of any communicator is to achieve the plainspoken nature of deep teaching. But how do we get there?
How Jesus Marketed to Crowds
Usually, when dealing with newcomers, the common thinking is that you’re supposed to create simplified explanations. Wrong.
Stop Trying to Get People To Pay Attention
Changing hearts and lives doesn’t start with your great idea. It starts with the situation of the people you’re trying to help.
Jesus Had a Marketing Strategy
In addition to communicating about Jesus, what if we began to communicate like Jesus?